The difference between
Commercial Headshots VS Theatrical Headshots

Actor Headshots: A Comprehensive Guide to Understanding Commercial and Theatrical Headshots
Welcome to the complete guide on commercial headshots vs theatrical headshots for actors. In this guide, you will find all the essential information you need to know about these two types of headshots that are crucial in the industry. We will provide you with comprehensive insights, including key questions to ask your headshot photographer and what to look for in examples.
High-quality actor headshots have the power to capture your authentic personality and showcase the specific look required for your desired roles. They play a pivotal role in securing representation from agents and managers, as well as landing acting opportunities. This guide is designed to prepare you for your upcoming headshot session and empower you to make informed decisions. So, let’s delve into the differences between commercial headshots and theatrical headshots.

Understanding the Importance of Commercial Headshots for Actors
Commercial headshots are a vital tool for actors aiming to excel in the competitive commercial industry. In this sector, the primary objective is to promote a lifestyle or product, and casting directors seek actors who can establish connections with a wide audience and effectively endorse brands.
Apart from the artistic fulfillment, commercial acting often offers higher remuneration, making it an attractive pursuit for actors. Notable examples include Flo from the Progressive commercials, whose portrayal has become iconic.
To capture impeccable commercial headshots that cater to the demands of the industry, it is crucial to follow specific tips and techniques, which will be detailed in this comprehensive guide.

Mastering the Art of Commercial Headshots: Conveying Your Approachable Personality
The art of commercial headshots lies in capturing you in a warm and inviting manner, reflecting your genuine and approachable personality. These headshots should exude a sense of joy and make you appear as if you’re experiencing the best day of your life, showcasing your warmth, friendliness, and the kind of person everyone wants to be around.

Tips for Capturing Great Commercial Headshots ✍🏼
- Authentic Smiles: When capturing commercial headshots, it’s important to showcase an authentic smile that conveys approachability. A skilled photographer can create a fun and relaxed environment to capture genuine smiles and laughter, ensuring your personality shines through.
- Expressive Eyes: The eyes play a significant role in conveying emotion and approachability in commercial headshots. Even without a smile, your eyes can make a strong connection with viewers. Think of something that brings you joy to capture a natural and engaging expression through your eyes.
- Wardrobe Selection: Choosing the right wardrobe is crucial for capturing the best commercial headshots. Opt for soft colors that complement your eyes and enhance your features. Your photographer can provide guidance and assist in selecting outfits that enhance your unique qualities. While bold and saturated colors can work, softer shades are generally more pleasing to the eye and keep the focus on you.
- Hair and Makeup: Maintaining a casually presentable appearance is key for commercial headshots. Avoid excessive makeup and aim for a fresh, natural look. Men should groom their facial hair, clean up stray hairs around the nose, ears, and eyebrows, and moisturize their skin while applying chapstick. Women can consider a tousled hairstyle for a modern touch. Remember, simplicity is often the best approach.
- Composition and Lighting: In the industry, good commercial headshots typically frame the chest and above, allowing viewers to connect with your face. Even lighting is essential to create a warm and approachable atmosphere. A skilled photographer will ensure the lighting is evenly distributed, minimizing harsh shadows and making you appear more inviting.
Commercial Headshots Recap
In order to create compelling commercial headshots, it is recommended to incorporate a genuine smile that exudes warmth and approachability. Smiling is particularly effective for these types of headshots as they are intended to be inviting and friendly. However, it is also possible to convey a subtle hint of a smile, focusing on ensuring that your eyes project a welcoming and engaging expression. Collaborating with a professional headshot photographer can provide valuable guidance in achieving the desired expression.
When selecting your wardrobe for commercial headshots, it is essential to choose colors that complement your eyes and skin tone. Avoid clothing with distracting logos or patterns that may divert attention away from you. For men, clean crew necks are a great choice, while white clothing should be avoided. Women can opt for a simple blouse and should avoid low-cut tops. T-shirts layered with a cardigan or shirt can also create a stylish and contrasting look. Remember to avoid wearing wrinkled or stained clothing, as it may detract from the overall impact of your headshots.
The ultimate goal of commercial headshots is to capture authentic, warm, and inviting photos that will resonate with casting directors. By working with a professional headshot photographer, you can ensure that your commercial headshots are of the highest quality, increasing your chances of securing more acting opportunities.
Understanding Theatrical Headshots

Theatrical headshots, also known as acting headshots, are essential for actors when submitting their portfolios for plays, film productions, and television roles. These headshots are specifically tailored to showcase the actor’s abilities and suitability for dramatic performances.
In theatrical headshots, actors typically choose darker and muted clothing options that reflect the serious and intense nature of their craft. The backgrounds in these headshots are often darker as well, adding a touch of drama to the overall composition.
When it comes to expressions, theatrical headshots capture a more introspective side of the actor. While displaying complexity and depth in their personality, actors should aim to convey the emotional range they can bring to their performances.
Unlike commercial headshots that focus on appealing to a broad audience and promoting products or lifestyles, theatrical headshots emphasize the actor’s ability to immerse themselves in character-driven narratives and engage with audiences on a deeper level.
By understanding the unique characteristics of theatrical headshots, actors can effectively communicate their talent, versatility, and potential to casting directors and industry professionals in the world of theater, film, and television.
Understanding Theatrical Headshots
Theatrical headshots are a vital component of an actor’s portfolio when auditioning for plays, film productions, and television roles. These specialized headshots cater to the specific demands of the theatrical industry. In contrast to commercial headshots, theatrical headshots have distinct characteristics that differentiate them and enhance their appeal to casting directors.
When it comes to theatrical headshots, actors often opt for darker and more subdued attire, complemented by backgrounds that exude a similar tone. This choice creates an ambiance that aligns with the dramatic nature of theater and allows the actor’s expressions to take center stage.
In theatrical headshots, the actor’s facial expressions tend to be more introspective and thought-provoking. They aim to capture the essence of the character’s depth, showcasing the actor’s ability to convey complex emotions and embody multifaceted roles. While maintaining authenticity, actors are encouraged to reveal a level of complexity that captivates casting directors and highlights their dramatic range.
Unlike commercial headshots that target a broad audience and emphasize selling a product or lifestyle, theatrical headshots are tailored to appeal to industry professionals who seek performers capable of delivering compelling and engaging performances on stage or screen.
By recognizing the nuances of theatrical headshots and adapting their approach accordingly, actors can showcase their theatrical prowess, captivate casting professionals, and increase their chances of landing coveted roles in the theatrical realm.

Tips for Dramatic Headshots: Wardrobe Selection
When it comes to creating dramatic headshots, your wardrobe choices play a significant role in setting the tone and enhancing the desired mood. Here are some tips to help you make the right wardrobe selections for your dramatic headshots:
- Embrace Darker and Muted Colors: Opt for darker shades and desaturated tones for your clothing in dramatic headshots. Earth tones work particularly well in creating a sense of depth and intensity. If you prefer a brighter color, consider layering it with a darker shade to add contrast and visual interest.
- Avoid Distracting Accessories: To maintain focus on your expression and overall presence, avoid wearing hats, bandanas, or other accessories that may distract from your face. Unless these accessories are essential for conveying a specific character or style, it’s best to keep the focus on you.
- Layering for Depth: Experiment with layering your clothing to add layers of depth and visual intrigue to your dramatic headshots. For men, solid crew necks or v-necks are versatile options. Opt for wrinkle-free and stain-free tops. Consider incorporating cool military jackets, leather jackets, or black/gray denim jackets for a touch of rugged sophistication. Undershirts or muscle shirts can also be layered appropriately to add texture and variety.
- Edgy and Sleek Options for Women: For a bold and edgy look, women can choose darker tank tops as a base for their dramatic headshots. Layering them with a stylish jacket, such as leather or denim, can amplify the sense of drama. Solid-colored shirts that hug the neck create a sleek and sophisticated appearance. However, avoid loose-fitting tops that may diminish the impact of your headshot.
Remember, the goal of dramatic headshots is to convey a strong and captivating presence. By carefully selecting your wardrobe, you can enhance the overall mood and make a lasting impression in your headshots.
Headshot Pricing: Finding the Right Balance of Quality and Affordability
When it comes to headshot costs, actors should consider various factors that can influence pricing. Good actress headshots typically range from $300 to $1000 or more, depending on the photographer’s reputation and your location. However, it’s essential to note that the highest price doesn’t always guarantee the best quality, and affordable options may not always meet your standards.
To find the right balance between quality and affordability, consider the following:
- Evaluate the Photographer’s Expertise: Look for photographers with experience and a strong reputation in the industry. Their portfolio and client reviews can give you insights into the quality of their work.
- Assess Your Budget: Determine how much you’re willing to invest in your headshots without compromising your financial stability. Keep in mind that headshot prices can vary depending on the cost of living in your area.
- Consider Local Standards: In different regions, the definition of “affordable” can vary. For example, in Los Angeles, affordable headshots can range from $150 to $1300, depending on individual perspectives. Assess what is considered reasonable within your local market.
- Quality Over Price: While cost is a crucial consideration, prioritize the quality of the photographer’s work over the price alone. A well-crafted headshot can significantly impact your career, so investing in a skilled professional can yield better results in the long run.
Remember, the key is to find a balance that meets your budget while ensuring the quality of your headshots aligns with industry standards. By researching and carefully selecting a photographer who can deliver exceptional results within your financial means, you can obtain headshots that make a lasting impression in the competitive entertainment industry.
The Significance of Comedic Headshots in the Entertainment Industry
Comedic headshots hold immense importance in the entertainment industry, particularly for securing roles in stand-up comedy, romantic comedies, and related genres. Just like commercial headshots, it is crucial to ensure that your comedic headshots convey a lighthearted and inviting vibe.
However, the distinguishing factor lies in infusing your comedic headshots with a touch of your unique humor. Whether you possess a dry wit or exude quirky nerdiness, your headshot should capture and showcase your distinct brand of humor in a subtle yet impactful manner. It is essential to strike a balance and avoid going too over the top, as this can come across as forced or artificial.
By adopting the right approach, your comedic headshots can help you stand out in the fiercely competitive industry and open doors to your desired roles.
Spotting the Difference Between Good and Bad Headshots
When it comes to obtaining headshots for professional or personal purposes, it’s crucial to discern between good and bad headshots. With a multitude of headshot photographers available in Los Angeles, selecting the right one can be challenging. Here are some guidelines that will assist you in distinguishing between high-quality and poor headshots:
Lighting Assessment
Pay attention to the photographer’s use of lighting. Optimal headshots employ soft and even lighting, which spreads across the face, creating a flattering image. This type of lighting effectively diminishes any harsh shadows that may naturally occur under the nose, chin, and eyes.
Focus
Good headshots should exhibit sharpness and clarity, with the focal point centered on the subject’s face rather than distracting elements in the background.
Composition
Ensure that the headshots showcase the subject from the chest and up, without cropping the neck or being too distant. This composition provides a balanced and appropriate representation.
Background Blurring
The background should be appropriately blurred to maintain focus on the subject, avoiding any distractions that may divert attention from the main subject.
Facial Expression
Pay attention to the subject’s facial expression. A good headshot should capture a natural and engaging expression that conveys the desired tone and personality for the intended purpose, whether it’s commercial or theatrical.
Authenticity
Look for headshots that reflect the authentic essence of the subject. Genuine and relatable expressions and poses are more likely to resonate with casting directors and agents.
Consistency
When reviewing headshots, consider the overall consistency in terms of lighting, composition, and style. Cohesion among the different shots in a portfolio indicates professionalism and attention to detail.
Representation of Range
For actors, it can be beneficial to have headshots that showcase a range of emotions and character types. This demonstrates versatility and the ability to portray different roles convincingly.
How to Identify Bad Headshots
Poor Lighting
Unflattering lighting can create unwanted shadows under the eyes, making the subject look tired and unattractive.
Overexposure
Excessive brightness or overexposure can lead to washed-out or pale-looking headshots, while insufficient lighting, known as underexposure, may cause the subject to blend into the background.
Over-Photoshopping
Overexposure: Overexposure, or lighting that is too bright, can create washed-out or pale-looking headshots, while underexposure or too-dark lighting can make the subject blend into the background.
Unprofessional Editing
Poorly edited headshots can detract from the overall quality and authenticity of the image. Look for signs of excessive retouching or unnatural alterations that make the subject appear unrealistic or plastic-like.
Lack of Connection
Evaluate whether the subject’s eyes convey a genuine connection and engagement. Lifeless or disengaged eyes can make the headshot appear dull and unappealing.
Inappropriate Wardrobe Choices
Consider whether the subject’s wardrobe aligns with the intended purpose of the headshot. Inappropriate or distracting clothing choices can take the focus away from the subject’s face and undermine the overall impact of the image.
Poor Composition
Assess the composition of the headshot, including the subject’s positioning, background, and framing. A poorly composed headshot can appear unbalanced, awkward, or unprofessional.
Outdated Style
Headshots that reflect outdated trends or photography styles may appear out of touch with current industry expectations. Look for headshots that have a contemporary and timeless quality to ensure their longevity.
Lack of Individuality
Avoid headshots that fail to capture the unique qualities and personality of the subject. A generic or generic-looking headshot can hinder the actor’s ability to stand out and make a memorable impression.
To ensure you get a good headshot, it’s important to consider more than just cost. While good headshots don’t necessarily have to come from the most expensive photographers, it’s important to invest in a good one.
Use these guidelines to spot the difference between good and bad headshots. The more you do it, the easier it will become to differentiate between good and bad headshots.
Understanding the Distinctions and Benefits of Commercial and Theatrical Headshots
Commercial headshots and theatrical headshots have distinct differences in their approach to smiles, lighting, color choices, and the overall tone and mood they convey. Although the boundaries between the two have become less defined in recent years, traditional definitions still hold true. Commercial headshots typically feature big smiles and evenly lit backgrounds, aiming to project an inviting and approachable image. On the other hand, theatrical headshots tend to showcase more serious expressions and employ dramatic lighting techniques to convey depth and complexity.
By collaborating with a professional photographer, actors, including children, can obtain both types of headshots efficiently, optimizing both cost and time. Determining when to schedule a commercial or theatrical headshot session depends on individual goals and career paths. Commercial headshots are well-suited for auditions, meetings with agents, and managers, as they cater to roles that require a friendly and relatable image. Conversely, theatrical headshots are more fitting for dramatic roles, where a more introspective and serious demeanor is desired.
With the advantage of high-quality headshots that authentically reflect their unique personality and skills, actors can stand out and increase their chances of achieving success in the highly competitive entertainment industry.

Ready To Get Started?
Congratulations! By going through this comprehensive guide, you have gained a deep understanding of the distinctions between commercial headshots and theatrical headshots.
Armed with our expert advice, you now possess the knowledge to ask the right questions to your photographer and recognize the essential elements to seek in headshot examples. You grasp the significance of capturing your authentic personality and the specific appearance required for your desired roles. As you are well aware, excellent headshots play a critical role in attracting an agent, manager, or securing acting opportunities. With the tips provided in this guide, you are now fully prepared for your upcoming headshot session.
Contact headshot photographer, Sergio Garcia, below to get started.

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